featured ·Sep 14, 2023

JCampbell was on CBS Innovation Nation!

https://www.youtube.com/watch?v=Spc68vM1pWc

Innovation is Always in Style at JCampbell

Some of you may be new visitors here who found us through the national story about our wallpaper sheets featured on the CBS broadcast The Henry Ford’s Innovation Nation with Mo Rocca. For that reason I want to welcome you again with this post. This website is an extension of my home, and in that way, I want my guests here to feel valued, appreciated and uplifted through warm hospitality and great design. Whether you saw us on Innovation Nation or not, in this post, I’ll share my perspective on the (awesome) filming experience, what happened when the story aired and what I learned from all of you. I’m taking you behind the scenes!

Hi there! Did you happen to catch the story on CBS’s Innovation Nation with Mo Rocca featuring JCampbell? (Here’s the link in case you missed it). I thought it would be fun to share my perspective on the filming experience.

JCampbell Design is an extension of my home, and in that way, I want my guests here to feel valued, appreciated and uplifted through warm hospitality and great design. Whether you saw us on Innovation Nation or not, in this post, I’ll share my perspective on the (awesome) filming experience, what happened when the story aired and what I learned from all of you. I’m taking you behind the scenes!

Behind the Scenes

From the first contact until now, it’s been a really fun ride, even a bit surreal! It started with an email from one of the producers, Karly, who reached out to discuss doing a feature about our wallpaper sheets. The prospect of national attention for JCampbell’s products with an emphasis on innovation was so exciting!

For context, I’m located in rustic, rural Belmont, Vermont. It’s not uncommon to watch the deer graze on the apples trees and listen to the critters in the canopy of trees and tranquility. Some members of the Innovation Nation team would be traveling here from Los Angeles (Jax, Karly and Stephanie). The camera and audio team (Michael and Carla) were based here in the northeast.

Before long, the filming timeline was set and the team was on their way. When Karly told me they would stay in a hotel in Belmont, that was a big LOL for me. The population of Belmont is around 600 people, and there’s not a hotel in sight!

They arrived on a rainy day with bright spirits. I’d prepared a spread of homemade food and nibbles for everyone, and it delighted me to see their surprise and appreciation. I could feel their positive energy. The crew was genuinely happy to be here, and I was over-the-top excited to host them.

Jax was the correspondent who interviewed me on camera, and she kept me grounded while the cameras were rolling. I already introduced you to Karly, an intuitive and talented producer (who now beautifies her meditation room walls with JCampbell’s Morris Willow design!). And Stephanie was the supervising producer who gave a wise, knowledgeable and calm air to the crew (Stephanie's dinroom wall is nwo donned with our Black Acanthus design!).

Official On-air Show Time

The long-awaited Saturday morning arrived. I saw the number of visitors to our site surge as the show aired in time zone after time zone. My adrenaline went sky high. I was overwhelmed by the response, especially when I discovered people were taking the extra steps to find us and learn more about something they thought was the answer to their decorating woes. People found their way to our website, and our eyes marveled at the metrics of going from five to 350 live visitors. Because of the different time zones, this happened four times!

The Upshot

After that first day, the story re-aired again some time later. Both times, my team and I learned so much about our business, and that was in large part by receiving responses from all of you! The first “aha” was that we as humans are collectively inspired by innovative design. Second, we learned technical lessons around ensuring our website functioned optimally for every visitor. After the story first aired, we found glitches and misguided links on the website. But by the second time, we had the SEO in place, all links worked, we’d created FAQs to more broadly answer all of the great questions. As a result, the ordering was seamless! We even added hundreds of new subscribers to our newsletter and had days worth of emails to respond to. It was such a positive response!

Third, I discovered that there are a lot of people who crave creative expression. I learned about people who awakened their inner home decor enthusiast, just by the idea of using our easy, organic, removable wallpaper sheets. People could envision themselves transforming their own environment, and with our help, they could imagine something that would be wholly unique to them.

Finally, as the creator of JCampbell Wallpaper Sheets, I was reminded of the power of our images and our design combinations. They make us feel something. Through suggestion and demonstration, everyone can imagine their own variation on themes that we craft for you. Your walls, your wonder, your wow.

As we move forward, we’ll continue to draw on our years of artistic experience that embraces rich traditions while carving out imaginative modern designs. My thanks again to the team at Innovation Nation.

The idea and the designs alone, along with the people who showed up, did the heavy lifting and successfully conveyed my goal of giving our customers a good experience with our products.

I’m grateful the story was told through the lens of a group of women who understood that JCampbell is a whole ethos, not just an invention.

At JCampbell, we aim to elevate your imagination and sense of well-being. It’s that simple. We want you to feel good. And we’ll continue to create “Simple and Feel Good” products to help you do that.