Innovation is Always in Style at JCampbell
Some of you may be new visitors here who found us through the national story about our wallpaper sheets featured on the CBS broadcast The Henry Ford’s Innovation Nation with Mo Rocca. For that reason I want to welcome you again with this post. This website is an extension of my home, and in that way, I want my guests here to feel valued, appreciated and uplifted through warm hospitality and great design. Whether you saw us on Innovation Nation or not, in this post, I’ll share my perspective on the (awesome) filming experience, what happened when the story aired and what I learned from all of you. I’m taking you behind the scenes!
Hi there! Did you happen to catch the story on CBS’s Innovation Nation with Mo Rocca featuring JCampbell? (Here’s the link in case you missed it). I thought it would be fun to share my perspective on the filming experience.
JCampbell Design is an extension of my home, and in that way, I want my guests here to feel valued, appreciated and uplifted through warm hospitality and great design. Whether you saw us on Innovation Nation or not, in this post, I’ll share my perspective on the (awesome) filming experience, what happened when the story aired and what I learned from all of you. I’m taking you behind the scenes!
Behind the Scenes
From the first contact until now, it’s been a really fun ride, even a bit surreal! It started with an email from one of the producers, Karly, who reached out to discuss doing a feature about our wallpaper sheets. The prospect of national attention for JCampbell’s products with an emphasis on innovation was so exciting!
For context, I’m located in rustic, rural Belmont, Vermont. It’s not uncommon to watch the deer graze on the apples trees and listen to the critters in the canopy of trees and tranquility. Some members of the Innovation Nation team would be traveling here from Los Angeles (Jax, Karly and Stephanie). The camera and audio team (Michael and Carla) were based here in the northeast.
Before long, the filming timeline was set and the team was on their way. When Karly told me they would stay in a hotel in Belmont, that was a big LOL for me. The population of Belmont is around 600 people, and there’s not a hotel in sight!
They arrived on a rainy day with bright spirits. I’d prepared a spread of homemade food and nibbles for everyone, and it delighted me to see their surprise and appreciation. I could feel their positive energy. The crew was genuinely happy to be here, and I was over-the-top excited to host them.
Official On-air Show Time
The long-awaited Saturday morning arrived. I saw the number of visitors to our site surge as the show aired in time zone after time zone. My adrenaline went sky high. I was overwhelmed by the response, especially when I discovered people were taking the extra steps to find us and learn more about something they thought was the answer to their decorating woes. People found their way to our website, and our eyes marveled at the metrics of going from five to 350 live visitors. Because of the different time zones, this happened four times!
Third, I discovered that there are a lot of people who crave creative expression. I learned about people who awakened their inner home decor enthusiast, just by the idea of using our easy, organic, removable wallpaper sheets. People could envision themselves transforming their own environment, and with our help, they could imagine something that would be wholly unique to them.
As we move forward, we’ll continue to draw on our years of artistic experience that embraces rich traditions while carving out imaginative modern designs. My thanks again to the team at Innovation Nation.
I’m grateful the story was told through the lens of a group of women who understood that JCampbell is a whole ethos, not just an invention.